SMS is the workhorse in mobile marketing.
You’ll hear many of the top mobile marketers say this very thing.
Heck, even Coca-Cola spends about 70% of their mobile budget on SMS/Text message marketing.
It just works.
That’s no different for your business or your clients business. BUT you need to incorporate your SMS marketing into your other marketing channels for it to really take off.
That means you need to have a compelling call-to-action integrated into your other media channels.
Effectively reviewing your media channels is one of the 4 pillars of mobile marketing and will really help you elevate your mobile offering to your customers.
The difference between successful SMS campaigns and ones that utterly fail, often comes down to the integration of the call-to-action.
So in today’s episode, we’re going to talk about the key components of creating an SMS call-to-action that converts, the common mistakes businesses/brands make when diving into SMS and 5 tips to make sure your next SMS program launches with the best chance to succeed.
I’d love to hear your thoughts, experiences and own successes or failures with SMS in the comment section below.
SMS is the workhorse in mobile marketing – Click to tweet
In this episode we specifically talk about:
- 3 key components to make your SMS call-to-actions convert
- The disclaimers that should be in your call-to-action and SMS confirmation messages
- Who creates the guidelines that you should follow
- What every call-to-action should have
- Monetary and non-monetary incentives
- 4 common mistakes made with SMS call-to-actions
- 5 tips to help make sure you’re creating good SMS call-to-actions
Links mentioned in today’s episode:
- Leave a voicemail question and get on The Mobile Mixed Podcast
- Mobile Marketing Association
- Jiffy Lube Lawsuit
- Waterfall Mobile
Leave a comment and share what you think it means to be a good mobile marketer.
I’d love it if you shared some characteristics that you think I might have missed that help make someone good as a mobile marketer. Leave your thoughts in the comment section below.
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