Welcome to the first episode of Takedown Tuesdays!
This weekly video series is an honest mobile marketing review of a business doing mobile.
Each week we’ll review one business or brand and discuss what they are doing right with their mobile marketing and what they can do better.
In today’s episode I share a recent experience I had while at Panera Bread with some friends trying to get lunch.
In today’s video we talk about:
- Panera’s use of in-store signage for mobile promotion
- Their usage of a QR code. Was it good or bad?
- The little slip up they made to ruin the experience
With this being the first episode of Takedown Tuesdays I’d love your feedback on the format, the length, the whole experience. Leave a comment in the comment section below and let me know what you think. I want these to be short, valuable reviews of what others are doing with mobile marketing and the key takeaways you can get from them.
Audio Only Version Coming Soon!
Takedown Tuesdays will be released as an audio only podcast as well over the next couple of weeks. Stay tune for that.
Coming Soon! The SMS Marketing Handbook
I’m currently writing the SMS Marketing Handbook, which I’m launching in February 2014. If you want book updates, behind the scenes info and SMS marketing tips sign up right there.