According to Litmus, 53% of emails are now opened on mobile devices (hyperlink this stat to: https://litmus.com/blog/53-of-emails-opened-on-mobile-outlook-opens-decrease-33).
We’ve followed the impact mobile has had on email and even discussed this here and here, but I wanted to chat with someone that breathes email marketing.
I came across Justine Jordan, the Marketing Director of Litmus, a tool that lets you test and track your emails. Justine does a lot of speaking on email marketing and how mobile has changed the email marketing game.
After finding some amazing presentations of hers on SlideShare, I had to have her on the show to share her knowledge and experience.
In this episode you’ll learn:
- The keys to getting your email opened on mobile
- 6 steps to make sure your emails look great on mobile once they are opened
- How Gmail is making things harder for us business owners and marketers
- The risks if you don’t optimize your email for mobile
Here are some of the slideshare presentations you should check out…after you listen of course.
Justine on Twitter
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