Whether you’re using an email newsletter, loyalty program or SMS database, it’s important to measure the value of your subscribers.
As we work with clients, we’re always trying to determine the value of one mobile subscriber.
It allows the business to understand how much they can spend to acquire customers into that specific program.
In today’s episode, I share a simple formula for measuring annual subscriber value and lifetime value of your mobile subscribers.
In this episode we’ll discuss:
- How to measure annual value of a mobile subscriber
- How to measure lifetime value of a mobile subscriber
- The difference between attributed revenue and incremental revenue
- An example from my friends at FunMobility in the hardware industry
- Why it’s important to measure this in your business
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