Over the last few months (and some might argue years) we’ve been talking about the importance of giving mobile users the best possible experience when interacting with your business.
It’s only gotten more serious as Google started making the announcement of their new upcoming algorithm update that will “significantly impact” mobile search rankings.
Well, that update rolled out today and over the next few weeks we’ll really start to see how much of an impact it has had on your business.
There has obviously been a lot of talk on this topic.
I’ve also been consuming a lot about what these changes actually mean.
That’s why in today’s post, I’ve compiled some of the most helpful posts I’ve found on Google’s Mobilegeddon and shared the key takeaways from each post.
I do highly recommend you go check out the full posts for each article as I only included my key takeaways, but there were definitely some more juicy info if you want to dive deeper into understanding this topic.
Well, lets dive in.
Here are 6 Useful Articles On Google’s Mobilegeddon.
1. Business Insider: Google is making a giant change this week that could crush millions of small businesses
- The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) and ranking them higher in search.
- If your website is not mobile-friendly it will get demoted.
- 60% of online traffic now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link.
– Itai Sadan, CEO of Duda Mobile
Sadan continued to make an extremely powerful point for small businesses that will be impacted:
Businesses that depend on people finding them through localized search — like, if someone typed “coffee shops in Sunnyside, Queens,” into Google on their phone — could see a decrease in foot traffic as a result of this update.
2. Search Engine Land: Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update
- April 21st is when Google’s algorithm start taking place
- It will impact only mobile searchers and those with mobile-friendly pages in Google’s search results will receive a ranking boost.
- It won’t impact desktop searches or tablet searches.
- Check if your site is indexed by Google as mobile-friendly by seeing if has the “mobile-friendly” label in the mobile search results. Here is a tool to test.
- The mobile-friendly algorithm is on a page by page basis so if only some of your web pages are mobile, they can benefit.
- These changes are happening in real time, meaning little to no delay.
- Being mobile-friendly in Google’s eyes is a yes or no answer. No in betweens.
For the complete Q&A on this topic be sure to check out Search Engine Lands’ post here.
3. Search Engine Land: The Advanced SEO’s Guide To Mobilegeddon
I love seeing epic posts from previous guests on our podcast. Bryson Meunier wrote the Advanced SEO guide to Mobilegeddon.
- 40% of the top 25,000 websites are not mobile-friendly according to a recently report by Portent.
- For some this may be on purpose. Many webmasters de-prioritized mobile because they don’t see it impacting their sites traffic.
- Google is looking to create a better experience for their customers.-mobile searchers.
- Your webpages should load in less than a second on mobile devices.
- Deliver an awesome mobile experience by leveraging the smartphones capabilities such as camera’s microphones, accelerometers and GPS to make an experience that is memorable.
- Adopt these changes early. Especially when it’s been talked about for the last 5-6 years.
My favorite quote from Bryson in this article:
All I’m saying is, don’t wait six years to pull the trigger on something that grows substantially every year. We’ve known this moment was coming for a while. Hopefully, next time, all of us will think about investing in features that help the searcher experience, even before Google announces that those things are a ranking factor.
4. CNN Money: Google’s ‘Mobilegeddon’ – 5 Fast Facts
I always love hearing what larger news sources have to say about these tings compared to subject matter experts like Bryson in the post above.
- This will be a HUGE deal for a lot of small businesses.
- The top spot on a search page typically attracts 20%-30% of the pages clicks.
- Although it’s still bound to happen, this shouldn’t come as a surprise since Google has been announcing this for at least two months. Bryson has been saying this 2009. I’ve shared posts and podcasts on the topic as well.
Check out the full CNN post here.
5. The Wall Street Journal: Google’s `Mobilegeddon’ Could Affect Major Companies
I liked this angle because many of the posts out there talk about why this update is going to hurt so many small businesses, but the fact of the matter is, that even some large companies are not prepared for this.
- Not all Fortune 500 companies sell to consumers so those businesses may not see a drastic change like most retailers.
“A lot of sites haven’t still invested resources into a site that works well on mobile, and consumers using the mobile web have been frustrated by that,” said Mark Ballard, Director of Research at Merkle | RKG.
- This may be what we needed to have the “stragglers” get with the program.
“If you’re a retailer then mobile is already very important and will only become more important,” Mr. Ballard said, adding, “Google’s change will probably pull the stragglers into the 21st century.”
6. Google Webmaster Central: Rolling out the mobile-friendly update
It’s always important to hear the news straight from the source. Today (April 21st), Google posted on their webmaster central blog that they have officially rolled out their changes.
If you want the brick to forward way of looking at this update just refer to the graphic below.
Google’s updates states that:
- These changes only affect search ranking on mobile devices
- These changes impact search results in all languages globally
- These changes apply to individual pages, not entire websites.
If you want to check your sites mobile-friendliness you can use Google’s tool here.
Are You Prepared For Mobilegeddon?
I’m hoping Google’s announcement didn’t come as a surprise to you. If you’ve been a subscriber of this blog, you have most definitely heard about this coming.
But the real question is, are you prepared?
Have you checked to see if your site is mobile-friendly in Google’s eye’s?
Are you already using responsive design?
I want you to remember that although this is a significant update, being mobile-friendly doesn’t end with your website.