Getting started in mobile marketing for businesses always has it’s challenges.
More times than not, businesses still aren’t fully sure what mobile marketing means for their business.
They aren’t sure how it aligns with the things they’ve already committed to and the goals they’ve set for themselves.
It’s a bit scary because the technology has advanced too fast and it’s easy to just chase shiny objects.
For all of these reasons and more, getting started in mobile has its obstacles.
But, all of these reasons are pretty common and pretty natural.
If you’re not up to speed on mobile or have a partner that is currently guiding you, these things can be paralyzing.
That’s why we try to bring you interviews from businesses that are in the same trenches as you.
In today’s episode, Sam Balter, the marketing manager of Waterfall Mobile joins us to share a case study of a mobile pilot program they launched with Stripes Convenient Stores.
Waterfall enables brands, agencies and technology providers to personally engage customers across SMS, Passbook, Facebook, Twitter, 2D Codes, IVR, mobile wallets, mobile coupons and push notifications. The company’s mobile and social marketing platform allows clients to acquire more customers and drive repeat visits with higher purchase amounts using intuitive tools for interactive customer dialogues, progressive profiling and targeting, cross platform integrations and precise ROI measurement. Clients include 7-Eleven, Anheuser-Busch, Constant Contact, Electronic Arts, Merkle, NASA, Southwest Airlines, the U.S. Army and Yum! Brands.
As you’ll soon hear in this episode, Stripes was hesitant to get started. They were unsure where mobile could take them.
So, they launched a three month pilot program. This was there way to start experiencing mobile and see how their customers would respond.
In this episode we’ll discuss:
- How this program began as a pilot program
- Why you should get started with a mobile pilot program
- The key ways the pilot program was promoted
- The key performance indicators (KPI’s) that would measure their success
- How their mobile campaigns performed compared to their other channels such as Facebook ads, Google ads etc.
- How the success of the pilot program has led to the roll out of a more robust mobile marketing program
- Start with a pilot program that is at least 3 months
- Have a good offer to get people to sign up
- Aim on list growth activities
- Promote your program cross channel using social
- Incorporate a refer a friend or share with a friend element to expand the natural reach
Got questions? Join us in our Private Facebook Group to discuss mobile marketing in YOUR business. Join us here.
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