If you want to grow your email list (FAST) as a speaker, there’s one thing you need to know:
Directing people from a slide to a URL to join your newsletter is not going to cut it.
What CAN you do from stage that gets people to fork over their email address?
It’s a simple strategy that instantly increased my email list by 133 people out of 300 in five minutes standing on stage.
And in today’s case study I’m going to show you the exact step-by-step process that I used.
[highlight] Download this post as a step-by-step checklist that will show you how to setup your first campaign like you’ll learn below. [/highlight]
Very Few People Will Visit Your URL While Sitting In The Audience (Or Remember Later)
A few weeks back, I told you about The Step-by-Step System Podcasters Can Use To Build An Email List, using text messaging. This is Text-to-Join: Now, while there is nothing really wrong with asking people to visit a URL in your presentation, it just tends to convert around 5-10% of the room when I’m speaking and I’ve heard similar numbers from other people that speak way more than me. It’s sort of the same with podcasters trying to direct people to a URL for a free gift, when over 65% of podcasts are listened on a smart phone. That means these people are most likely not at their computer. They are in their car commuting, walking, working out, cooking etc. Whether you only have a few speaking gigs a year or your speaking 20+ times, getting the audience on your email list is very important to your growth. You want to make every presentation count. This got me thinking… How can I convert while I’m in the room, right on stage without having to “hope” that the audience will visit the URL from their phone or “try” to remember to do it later because they wrote it down in a notebook (that they won’t remember to look at later either). That’s when I realized I could use the same tactic I used as a podcaster to build my list and the same tactic that fortune 500 retailers use to drive immediate action from their customers. Let me show you what I mean… Recently I spoke at the Agents of Change Conference in Portland, Maine. And right when I got on stage, I through up this slide. Now, from stage I shared what the prize was, which was a FREE One Year Basic Plan for Call Loop, the software I recommend to capture emails from mobile. I shared that these folks would join my newsletter and what types of emails they would receive. When people in the audience texted in, they got the following message on their phone: In order to confirm their entry they were able to reply with their email address. After I made this call-to-action I continued on with my presentation. From stage, It appeared that a lot of people we’re participating. The results we’re great 194 out of 300 texted in. Now, 20 people unsubscribed, which isn’t bad considering they probably just wanted to see the demo. Now, I have my Call Loop integrated with Infusionsoft so these subscribers simultaneously got an email when they replied with their email address. Call Loop works with a wide variety of email platforms but worst case scenario you can export the contacts and import into your email software. [highlight]Bonus: If you want to learn how to implement this in your own business, my new training, Convert From Anywhere launches late October.Get Early Updates: Just click here to sign up. [/highlight]
Alright, so as I mentioned earlier, 134 of the 194 opted-in to receiving emails.
Now, as I wrapped up my presentation, I reminded everybody that they opted in by showing these slides.
Now, as you read this you probably think it’s a bit creepy but I made it funny from stage, I promise.
The point was that I was going to use voice and text to remind them to attend my fake webinar later that day.
About 15 minutes before the “fake” webinar they got a phone call that sounded like this:
Literally, conference attendees walked up to me and were surprised when their phone rang with this message.
People came up to me saying things like, “Greg look you’re calling me right now” or “Greg, I got your message, that was so cool”.
Then about 10 mins after that they got a text message with a similar reminder and the ability to connect with me.
My presentation lasted 20 minutes and I generated 133 email subscribers within the first 5 minutes of my presentation.
What’s crazy is that you can do this too.
You can do it from stage, a podcast, a sign, your Facebook wall etc.
How To Get More Subscribers Using Text-to-Convert
At this point you’re probably wondering:
“Ok, I’m ready to try Text-to-Convert. How do I start?”
Here’s a breakdown of the 7-Step Process:
Step 1: Setup Call Loop
Step 2: Create A Group
Step 3: Create Your Keyword
Step 4: Assign Your Keyword To Your Group
Step 5: Create Your Followup
Step 6: Craft Your Call To Action
Step 7: Schedule Your Voice and Text Broadcasts
Step 1: Pick Your Plan With CallLoop
If you sign up here, Call Loop has given Mobile Mixed readers and listeners a nice little bonus. Not only do they offer a bunch of bonus credits (read as more messages included in your plan) you also get a 14 day trial for $1 on all plans.
This gives you enough time to add a call to action and start watching the leads come in.
After selecting your plan, you’ll want to create your first Group. Think of Groups much like you do an email list. If each time you speak you’ll want a new group, unless it’s the same talk. , you’ll most likely only need one Group. This Group is the “master list” so to speak. This is where all the people that text your KEYWORD to 38470 will be stored.
Additionally, you may have multiple products or service offerings that you promote on your show that you’ll want Groups for. You’ll need at least one Group to start. However man you create after that is up to you.
For example, I have two main Group as you’ll see below.
- A Group for people that text my keyword PROFIT to 38470 that want to register for one of my webinars.
- A group for my people who text MIXED to 38479 to join my main newsletter
In order to create your group, you’ll want to click the large orange “Create a New Group” button on the right side of the screen as seen below. Once you click that you’ll want to give your group a name.
Follow the simple criteria we just mentioned for your new Groups name.￼
Next, you’ll want to use the top navigation menu and click “Keywords”.
As you can see below, you’ll be asked to create your first keyword by entering it into the yellow box.
Not all words will be available as all Call Loop customers share the same short code, 38470 but you’ll be able to explore which keywords match your brand.￼
Tips for choosing your first keyword:
- Try to keep your keyword as short as possible. It must be more than 2 characters .
- Try not to use super common words. With all Call Loop customers sharing the same short code, if you chose “SAVE” as your keyword, you might see other people that are not in your audience texting that keyword accidentally or trying to see if it gets them a deal of some sort. I know it sounds random but it happens. A few years ago, I used a keyword “OFFER” and hadn’t even launched the campaign, only to find out that 500 people opted-in…Those were not my peeps for sure. So just be careful there.
- Try not to plurarlize words. For example…if you wanted SAVE and it wasn’t available, it’s probably not safe to pick SAVES just because that is available. You’ll again get people texting in that aren’t your main audience.
- Beware of Auto Correct! How many times have you tried to text one word and good ol’ auto correct got the best of you? There is actually a whole site dedicated to this here. Once you’ve come up with a few ideas for your first keyword, try texting a friend or family member with that word just to see if it auto-corrects. You’d be surprised at how many words auto-correct to things that you didn’t intend to text.
- Don’t use two words. Don’t try and be chance and something like PICKME or PICK ME. Most SMS providers won’t recognize the space, so your customer would be texting PICK. Secondly, auto-correct will try to make it two words leaving your listener confused. Keep it simple with one word.
- Be On Brand or On Message. So my site is called Mobile Mixed, so my main keyword is MIXED. My webinars teach people how to profit from their own mobile business so that keyword is PROFIT. John Lee Dumas of entrepreneur on fire, uses FIRE and PARADISE among a few others for his respective brand and products.
Alright, what are you waiting for? Pick your keyword!
Step 4: Assign Your Keyword to Your Group
Now that you have your keyword and your group, you need to connect them. This is a key step because you want people that text your new keyword to go into the appropriate group that you created as well. As you create more groups, make sure the keywords and groups are connected in a way that suits your needs.
All you have to do within the keywords are of Call Loop, is select the drop down menu next to the keywords you have in your account and pick the group you want it connected to.
It’s as simple as that.
Now it’s time to setup your Followup sequence. These are the messages that your listeners will get once they text your keyword.
First, using the main navigation at the top, select “Messages” and “Followups” from the drop down menu.
- Join my newsletter
- My Newsletter Followup
- My SMS Newsletter Sequence
- Something way more creative that you come up. 😉
Once you’ve named it, you’ll want to select “ Send Immediately” from the radio button options below. See the image below.
Then click the “Continue” button.
Call Loop gives you the option of a sending an SMS Text Message or a Voice Broadcast. I’ll share how to do Voice Broadcasts in a separate post.
As you can see below, when people text MiXED to 38470, they get the below message.
Since you want to build an email list, you want to ask for email address. Be sure to to check the box that says “Request more information?” and then select “Email Address” from the drop down menu named “Save Reply As” as shown in #2 in the below image.
The next field you need to complete is the “Invalid Response” field (#3 in image above), which you’ll notice gets pre-populated. I recommend you keep this message as it but, you can totally customize it to be in your voice. Just make sure it’s clear they need to enter their email address to continue.
In #5 in the image above, you’ll now add your “Success Response”. This is the message individuals will get that texted back with their email address. Because I use Infusionsoft, when people response with their email, it triggers a campaign sequence in Infusionsoft that sends them an email as well, but they’ll also get this message.
Since I like to collect my subscribers first names, I then ask for their first name and repeat the process as you can see in numbers numbers 5-8 in the above image.
Note: There will be a separate post on connecting Call Loop with Infusionsoft but you can learn about how to connect to each of the many available email providers from Call Loop’s support area by clicking here.
[highlight]Do you just want this done for you? Click here and contact me and I’ll set this up for you with your respective email provider.[/highlight]
Step 6: Craft Your Call To Action
Just like anything else you market and promote, you need to tell your listeners about it. You’ll want to create a call-to-action that you use from stage (or anywhere really).
Here is an example script to use SMS to build an email list:
“Thanks for listening. Join the Mobile Mixed Newsletter and get proven mobile strategies to connect and convert your audience. Just text MIXED to 38470 and join today. That’s MIXED to 38470. Message and Data Rates May Apply. “
You’ll want to make sure you say your KEYWORD and short code slowly so it’s easy to remember. I’ve always found that it’s easiest when you say the CTA twice and the short code in single number form such as 3-8-4-7-0 vs. Something like 38-470 or 38,470.
If you say it in a funky way, the more likely the listener to text in a funky way and not have a good experience.
Let’s say I used this call-to-action from my podcast.
Here is what that might sound like if you were listening to my podcast.
As you can see it’s pretty simple and easy to setup your first campaign with Call Loop to build an email list.
Step 7: Create Your Voice and Text Broadcast To Be Sent
From the messages tab in Call Loop, select “Create New Broadcast”.
You’ll want to name your message.
Then you’ll need to craft your message:
Anyone subscribed at the time of this being scheduled will receive it.
Want to do a voice message?
You can either record messages from your own computer or upload MP3’s and you’ll find them in the dropdown menus for “Main Message” and “Voicemail Message”.
It’s as simple as that.
Again, anyone subscribed at the time that this message is supposed to go out, will receive the message.
Now, you can also have these messages triggered through Infusionsoft, which i’ll teach in Convert From Anywhere. Sign up for early updates.
Here’s The Next Step
If you want to start doing this in your own business, you’ll definitely want to get early updates for Convert From Anywhere. If you want it Done For You, contact me here and I can set these campaigns up for you as a service starting at $197, one-time for one campaign.
Just click the image below to subscribe to early updates for the launch of my new training Convert From Anywhere.
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I’d love to know what you thought of the post.