When it comes to developing a mobile strategy that helps you reach your results, you have to put in the work.
Many, many, many people jump to the tactics which will most likely leave you disappointed in the results.
So, how do you develop a winning mobile strategy?
Well, you’re in luck because we have a special guest today.
Today’s episode is Part 1 of an interview series with Bruce Hershey, the VP of Mobile Strategy at Vibes.
Bruce develops the mobile strategies for top brands and his system is very detailed and results driven.
In today’s show we’ll break down the seven components of a winning mobile strategy.
- Strategy & Planning
- Vendor Ecosystem
- Consumer Privacy
- Roll Out Production
- Connected CRM
Each of these components are critical when really understanding where your business is starting with mobile and where you want it go by launching your own mobile programs.
When we develop our Mobile Success Playbook’s for our clients we dive deep into each of these components and how that applies to your business.
Alright, it’s time to give it a listen.
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