Today I wanted to announce some changes happening here at Mobile Mixed. These changes mark a new chapter so I’m going to explain what’s going on and how these changes may affect you in a way that I believe will be most beneficial for the Mobile Mixed community.
As many of you know, I started Mobile Mixed in June of 2012 with the goal of helping people like you get started integrating mobile marketing into your business.
I wanted to demystify the confusion around mobile and how incorporating it into your marketing mix could lead to leads and sales all without costing you tons and tons of money.
I felt the best way to deliver this information was by doing video interviews with businesses and brands that are killing it in mobile. Having gotten started in early 2005 executing mobile programs for brands like the New York Jets I had built tons of great relationships and a strong opinion of who was doing mobile the right way.
Like many of you when it comes to mobile, I didn’t know to get started creating this site. I thankfully came across David Siteman Garland’s Create Awesome Interviews course (affiliate) to learn how to record interviews like i’ve been doing here.
I seriously wouldn’t have gotten started if it weren’t for this course. It was the push that I needed to get going.
So, I got in the flow, did a bunch of interviews but it became just that…a bunch of interviews.
Over time, you and the rest of the Mobile Mixed community reached out and wanted more.
More “how-to” information, tutorials, case studies and resources to help you succeed in your business.
Well, I’ve been listening to you which is why have a few announcements today about my plans to keep delivering actionable advice for you here at Mobile Mixed.
I’m going to continue to help you understand mobile, apply it to your business, offer it to your clients and make YOU a professional mobile marketer that knows what works right now vs. the hype tactics that you should avoid. So without further adeu, here are some exciting things I’d like to share.
Mobile Mixed Has A New Sound
Yup, a new sound. “What does that mean?” you might ask…
Mobile Mixed is going from a video based interview show to an audio only podcast.
Listen, I know you love looking at me and my beautiful guests BUT what I’ve realized is that I wasn’t drinking my own Koolaid. 45 minute long video interviews are just not mobile friendly.
I recently returned from the New Media Expo in Las Vegas early in January where I met tons of amazing entrepreneurs leveraging podcasting to connect, teach and inspire their audience in their own lives and businesses.
I met many people that have influenced and inspired me to start Mobile Mixed. People like Pat Flynn of Smart Passive Income, who is now a good friend and great mentor for me. He’s taught me so much and his in depth podcasting tutorial has been critical in this transition.
I ran into Amy Porterfield waiting for her flight and she shared valuable insights for me to take Mobile Mixed to the next level. Her businesses is thriving helping businesses market online and with Facebook.
Then, I sat in a session by John Lee Dumas of Entrepreneur on Fire, a daily podcast with incredible and inspiring entrepreneurs. He shared his story of when he was in real estate consistently driving as a part of his job. He said that there weren’t enough podcasts that released daily content, so he started his own daily podcast.
In his session he discussed how so many people consume podcasts right from their smartphone while they are on the go, working out, cooking, commuting etc. John helped me have my “aha moment” to create a true mobile friendly show and go all in on podcasting.
So, I reached out to my Mobile Mixed family and found out that most of you actually listen to the interview. Now I’ll produce the show with that in mind and would like to announce I just submitted a new updated podcast to iTunes.
Now, I had previously been on iTunes but to be honest, I wasn’t taking it seriously and then due to some technical issues, my latest episodes stopped showing up in iTunes. Shortly you’ll be able to find the new Mobile Mixed Podcast on iTunes. It’s launching with my first 5 episodes and then 1 per day until we’ve reached the 42nd interview I’m currently at.
I’m super excited to bring you this new version of the show in a new way. If you want to know exactly when it’s ready for download sign up for my newsletter as I’ll be announcing it there first.
You’ll Get A Little Bit More of Me
As I mentioned earlier, the show started off and has continued mainly as an interview based show. I again listened to the Mobile Mixed community (I love you guys by the way!) and I’ll now be mixing in solo podcast episodes focused on teaching lessons learned from my many experiences since getting started in mobile. I’ll share tips, tricks, strategies and resources to make YOU a better marketer by going mobile in your business.
I have started producing these already but if there are topics you’d really be interested in learning about be sure to contact me.
More Mobile Mixed TV Coming
Don’t worry you’ll still get to see my lovely face. 😉 Late in 2012 I introduced Mobile Mixed TV to offer shorter videos helping break down specific topics and visually teach you what works right now in mobile and how you can apply it to your business.
Well, why would I stop that? Many of you stated that you loved being able to see me so that you can better connect with what I was teaching. Well, I don’t want to lose that so i’ll continue to produce shorter video episodes as a part of Mobile Mixed TV to connect with you in a wide variety of media types.
If you’d like to submit ideas for an episode of Mobile Mixed TV be sure to submit them by contacting me here.
Creating Opportunities With Hustle
Listen, I’ll be the first to tell you that the number one reason I started Mobile Mixed was to help YOU and people like you better understand mobile marketing and how it can be the workhorse in your marketing strategy.
BUT when you hustle and put yourself out there helping others you open new doors and create powerful relationships. Whether those relationships are with your customers, partners or whoever, you’re in a better positon to learn and grow your own businesses.
By releasing an episode of Mobile Mixed each week for the last 40+ weeks people started to notice. Since I”ve started the site and show, I’ve been able to speak at a handful of amazing events, guest blog on some amazing sites such as Mobile Marketer, Mobile Marketing Watch, Target Marketing Magazine and Copyblogger.
The best thing to happen from starting Mobile Mixed just happened.
I recently became the Mobile Marketing Manager at Cabela’s, The Worlds Foremost Outfitter It’s a great opportunity as I’ve been brought on to help build and guide the mobile strategy throughout the organization and into our 40+ retail locations.
I’m excited to dive in and take this organization to the next level with mobile as a piece of the marketing strategy. Now, I’ll share as much as I can with you from my learnings throughout my experience but there will also be many things I cannot share so I hope you understand. I can’t give away all of the secret sauce BUT believe me you will also receive valuable lessons that will stem from my experiences that you can apply to you or your clients business.
My First Course Is Coming
I need to thank you and the Mobile Mixed community cause you guys keep my on my toes. You really do! I’m pleased to announce that I’m putting together my first training course to help you get started with mobile in your business. This will be a virtual training program taking you step-by-step to mobilizing you or your clients business. It will be focused helping you create the foundations to be successful with mobile marketing.
Over the next week or two I’ll be making an announcement to my email list for those interested in signing up to receive the beta program of the course for a super discounted price. If you’re not already on the newsletter and want to be the first to hear about the course, get in early AND save big, sign up to the Mobile Mixed newsletter here.
Don’t Have Time To Go Mobile? No Problem!
I know many of you literally just don’t have the time to go through the course OR just don’t have the interest. Some of you would just rather pay to have someone help.
Well, me and the team here at Mobile Mixed are ready to help YOU. Soon, we’re going to announce a service to help you mobilize your business. My team and I will work WITH you to:
- Build a mobile friendly website so your customers can find you while on the go
- Create & manage SMS marketing programs, building your database and increasing foot traffic and sales
- Take your content marketing to the next level by leveraging the most personal device your audience uses
- Make sure your found when customers search from their mobile device
- AND MORE all done WITH you.
Now, I say WITH you because not all “Done For You” services work. The most important part of your businesses is YOU so you have to be involved BUT you mixed with us and we’ll take your business mobile reaching the goals you desire.
If you’re interested in being one of the early businesses as a part of this awesome Done With You service, contact us and tell us a little about you and your business and why you want to go mobile and me and my team will be in touch.